MODEL:LG 55 inch A1 4K Smart SELF-LIT OLED TV with AI ThinQ® (2021)
 
LIGHT UP YOUR WORLD
with SELF-LIT PiXELS 
LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
 
What makes OLED unlike anything else? 
The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
 
SELF-LIT PiXELS.
100 million reasons to love OLED. 
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.
 
 
OLED passes with flying colors. 
Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended.
 
OLED Sport.
TV in a league of its own. 
LG OLED TV shows every play in all its realistic glory. Fast sporting action with smooth motion means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.
 
LG OLED.
We care about the bigger picture. 
LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.